So you have a beautiful, user-friendly website for your business. Now what? It’s time to talk about Search Engine Optimization and Pay Per Click Marketing. The goal is simple: to target keywords or searchable terms that correspond to your business, which once entered into a search engine (such as Google or Yahoo), would then direct the user to your website via the embedded terminology within your website. This is a very useful and effective method for increasing your business’s appearance in a web user’s search results, thus resulting in additional business for you.